Splog O'Rama by Kevin Gee
Splogs, otherwise known as spam blogs are blogs created for the sole purpose
of increasing a site owners link popularity and in turn their search engine
rankings. Beware of this practice as it's nothing more than another black hat
spam technique which the search engines are aware of and quickly finding ways
to remedy it.
Splogs starting gaining large popularity somewhere around August 2005 and continue
to be a huge source of spam today. Although many search engines including Google
have been adjusting algorithms and manually deleting splogs to combat the spam.
While vertical linking is important in the realm of SEO/SEM one must remember
that it is only 1 piece to the puzzle and there are many more pieces that need
to be in place to be successful. Splogs are nothing more than another loophole
that spammers have found to manipulate their rankings. While it may work in
the short term, once found out and once algorithm changes are in place this
tactic will go by the wayside just as other silver bullet tactics have in the
past.
Link spam is also a problem. Many website owners post comments to forums with
links to their site just for the sake of getting another link. The search engines
are on to the link spam game as well. It's best to keep your nose clean and
just not do it. Ask yourself if the practice you are implementing is risky?
If so, just don't do it or you may find yourself banned and in hot water with
the search engines.
How do you go about increasing your link popularity then? Quite simply put,
the most important aspect of your marketing campaign should be focused on turning
website visitors into conversions, leads and sales.
Proper vertical linking takes time. You must seek out quality sites that are
similar in industry but of course not your direct competition. Exchange links
with those sites using keyword rich descriptive text and you'll do fine. This
method may seem slow and time consuming and the truth of the matter is...
it is. However, you will find that your website visitors enjoy their experience
more as you have provided them with helpful meaningful links and website content.
This generally tends to place value and legitimacy on your site, your company
and your products and most times converts your users to sales, leads, referrals
etc.
Take the time to link properly and you won't see you efforts go to waste. Proper
link relationships are long lasting beneficial ones and you won't run the risk
of getting your site yanked out of the search engine indexes for splogging.
Read more here...
Google's Splog Fight
Google
Responds to Splog Problem
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About the Author
Article by Kevin Gee. Kevin is a certified SEO specialist through Coastal Carolina University and has been performing SEO strategies since 1998. He is currently employed as Internet Marketing Manager at JUMP Internet Marketing.
