Is AOL for sale to the highest bidder? by Kevin Gee
Rumors are flying on this one and several news agencies have recently reported
that the search portal is in talks with several buyers. The list of interested
parties includes Yahoo!, MSN, Google and Comcast.
While AOL has slowly been fading into darkness over the past few years the
AOL portal remains a very popular internet destination and is a very highly-trafficked
web property. It's no surprise that any one of these companies would want to
funnel this traffic to their own properties, products and services.
Currently the AOL portal gets its search engine results from Google but, that
could change if one of the other companies were to claim its stake on the struggling
portal. Of particular interest is the fact that if MSN were to snatch the portal
up it would be the perfect opportunity and break needed for MSN to launch its
own (PPC) pay per click system; currently named adCenter. This would allow MSN
to directly compete with the ad systems of Yahoo! and Google. Perhaps this is
why the both of them are trying to snuff the MSN transaction. This should get
interesting...stay tuned.
Read more about this in articles published by Reuters
and CNN/Money.
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About the Author
Article by Kevin Gee. Kevin is a certified SEO specialist through Coastal Carolina University and has been performing SEO strategies since 1998. He is currently employed as Internet Marketing Manager at JUMP Internet Marketing.
